History of Vert Nature
It was in 1985 that Colette and Lucien PARENT founded the production of moxa, a unique activity to this day in France and Europe. During their trip to Asia, where they went to bring back the two young children they adopted, they discovered the benefits that moxa provides. With common mugwort being abundant in their region, the adventure began!
In 2005, during a vacation in Auvergne, Chantal ROBERT and Frédéric CHEVALIER visited Colette and Lucien following an article published in the regional press.
The announcement of their upcoming retirement immediately piqued their interest and led them to commit to taking over the business, justified by their complementary profiles: Chantal’s knowledge of alternative medicines, including moxibustion, and Frédéric’s engineering background to ensure production, complemented by their past experiences in entrepreneurship.
Preparing for their well-deserved retirement, Colette and Lucien were delighted to ensure the continuity of their production, appreciated by an ever-growing and loyal customer base.
It was thus in 2007 that Chantal and Frédéric embarked on the second phase of this adventure. With pride and passion, they took up the torch, relentlessly pursuing the goal of producing optimal quality while respecting the values of Traditional Chinese Medicine (TCM) throughout the harvesting, manufacturing, and distribution processes.
Chantal, with a diploma in biomagnetism and Ayurvedic massage, practiced care for several years in moxibustion and these disciplines at her therapy office. She also gained over 20 years of commercial experience. Since 2010, she has stopped providing care at her office to fully dedicate herself to Vert Nature’s activities.
Frédéric holds a generalist engineering degree from ECAM and a Master’s DESS CAAE in business management. He left his other corporate roles in 2013 to fully commit to Vert Nature.
In June 2024, Jérôme received a surprise treehouse stay from his children. As a Vert Nature customer, he discovered that the location was on a vineyard estate right next to the company’s workshops. He contacted Chantal and Frédéric to meet them. By a fortunate "coincidence," his stay coincided with the few days of the annual mugwort harvest. Chantal and Frédéric invited him to join a harvesting day and shared their plan to retire...
In August 2025, the third phase of Vert Nature is launched. Jérôme takes over the company, supported by Chantal and Frédéric during the first year to ensure a smooth transition.
Jérôme, an engineer from Supaéro, worked for over 20 years in the aeronautics industry. Passionate about Traditional Chinese Medicine, he studied Tuina, Acupuncture, and Chinese Pharmacopoeia at the Wang Academy. He furthered his training in Pharmacopoeia with Éric Marié and is currently studying classical texts (Shang Han Lun, Jin Gui Yao Lue, etc.) under his guidance. He also practices Yang-style Tai Chi Chuan. Additionally, he was initiated into dowsing, geobiology, wave forms, and sacred geometry.